Publication
ANALYSIS OF THE IMPACT OF SELECTED FORMS OF ADVERTISING OF AUTOMOBILE COMPANIES ON SLOVAK CONSUMERS
(STEF92 Technology, 2018, J.Gburova, R. Bacik)
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Recently, advertising and new forms of internet advertising are among the most popular tools to influence buyers. It is the most visible and most discussed form of marketing communication. Advertising has the ability to influence the creation and change of needs, demand, but also consumer interests and habits. Just as advertising can affect consumers' buying behaviour, advertising can also discourage it. The objective of the contribution is the theoretical processing of the research problems in the field of advert...
SOCIAL SCIENCES: Section Business and Management2018
