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Studying the identity issues occupies one of the leading positions in Russian and world humanitaristics. The approaches to understanding the essence of †corporate identity' phenomenon are different. Within the frames of the first approach, corporate identity is considered as a part of professional identity. The issues of corporate and professional identities from the point of personality socialization and personality's professional growth (R.B. Berns, V.A. Yadov, E.R. Ahmetshina, O.L. Leybovich). Within the fram...