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CORPORATE IDENTITY OF RUSSIAN EDUCATIONAL AND SCIENTIFIC COMMUNITY: ANALYZING THE RESEARCH APPROACHES
Abstract
Studying the identity issues occupies one of the leading positions in Russian and world humanitaristics. The approaches to understanding the essence of †corporate identity' phenomenon are different. Within the frames of the first approach, corporate identity is considered as a part of professional identity. The issues of corporate and professional identities from the point of personality socialization and personality's professional growth (R.B. Berns, V.A. Yadov, E.R. Ahmetshina, O.L. Leybovich). Within the frames of the second approach, corporate identity is examined as an integral part of corporate culture and corporate social responsibility (M.I. Gomboeva, G.G. Djavadyan, T.B. Sergeeva, O.I. Gorbatko, M.I. Belyaeva, I.G. Gonoshilina). Within the frames of the third approach, corporate identity is studied in the context of social identity (I.G. Zotova, R.Y. Tsibrienko, E.R. Popova). Within the frames of the fourth approach, the researchers (S.A. Lipatova, A.S. Kupriyanova, R. van Dick) study the corporate identity of various professional groups. Although the works devoted to corporate identity are rather diversified, they mainly focus on the contemporary state of matters and are implemented within the frames of sociology and psychology and education approaches. The complex study of Russian universities teaching staff's corporate identity lies within the confluence of history, anthropology, social sciences, psychology and pedagogy. The novelty of our approach lies in examining the issue of teaching staff's corporate identity in historical retrospective with the application of the up-to-date research methods.
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