Browse

The world of humans is a profoundly visual one. Since the time the limits of darkness in the night were overcome by artificial lighting, the perception has moved significantly not only in the physiological sense but in terms of seeing and understanding architecture and art objects as well. Lamps and light sources have become one of the crucial factors in the process of generating visual perception, perception of objects, in designing spatial compositions, art sceneries and the overall emotional atmosphere of space...

The visual identity of airlines is important component of their business. This is emerging from intermediate service character of air transport which is not primary target of passengers and is significantly unified at the international level. Air transport as a service is intangible, processes and resources are very similar and thus greater emphasis must be placed on the visual identity of companies. The article describes the specifics of the marketing mix of airlines with emphasis on the fifth and sixth P - Peopl...