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Small and medium-sized enterprises (SMEs) are quite varied in terms of business concepts, size, age or entrepreneurial personalities and draw on a wide talent pool of both genders. From liberal professions and micro-firms in the service sector to medium-sized industrial enterprises, their diversity is the starting point in establishing the communication strategy. SMEs need to take full advantage of the benefits of information, a vital component of the digital economy. Traditional SMEs often do not know what digita...