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The article analyses the contents of investment policy within four conceptual aspects: essential, positional, systemic and structural. The approaches to the understanding of regional investment policy as an integral part of economic policy, system of regulation of investment activity and as an ideology, defining the principles of investment management. The essence and principles of investment policy as well as its position in the system of investment activity management on the meso-level are defined. The results o...

Role played by political communication is hard to overstate today. Issues of power and authority are discussed openly within any social order built on the principles of transparency and democracy. Hence, solutions to a number of political problems largely depend on the adequacy of their linguistic interpretation. As a genre of political discourse, election discourse represents a type of communication marked by a high level of manipulation due to a number of reasons. That is why is seems important to single out the...

The paper aims to analyze the marketing mix in the technical university education services. The most important particularities about the higher education services are about the marketing mix. Regardless of the field, it builds on the basis of the four traditional elements: product, price, placement and promotion. In the case of educational services, the marketing mix expands with three other elements: people, processes and physical evidence. All the elements of the marketing mix are interdependent. The people are ...

This paper refers to the implementation of urban principles and the principles of sustainable development into the established policies of Czech Republic development, as significant tools of territorial planning as such. Urban policy represents a conceptual and purposeful activity of a public authority focused on the development of cities. In this case, it involves a biocentric agglomeration, whose centres are the regional cities of Hradec Králové and Pardubice. The main goals of urban policy are based on the iden...