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In this article we use modern approaches from machine learning, data analysis and natural language processing, text mining algorithms and methods to analyze the text of the novel “The Master and Margarita” by M. A. Bulgakov. The paper has the network of the main characters of the novel, based on their interactions with each other and distribution in the text. The links in the network selects the groups of characters with their connectedness in a plot. We also analyzed the changes in the sentiment dynamic of the pl...

The second decade of the 21st century is characterized by a boom in digitization and digital transformations. Social networks are a digital phenomenon of the last decade. Social networks are becoming an important medium for business marketing, especially for their promotion and advertising. At the same time, it should be emphasized that this channel is important in many ways, not only as a source of information, but as a means and interpersonal communication. The article presents research we conducted through an e...