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The economic activity through its correlative system is under the direct influence of human capital as a determinant. Tourism as an economic activity has great potential for transformation. This potential is due to the upward trend, together with other economic activities, to the attention of the specialists, who are dealing with the irreparable destruction of the environment. In this sense, tourism and the environment have been a matter of discussion for the scientists of the past two decades, which led to the fo...

Japanese tourists are increasingly more interested and travel around the Baltic Sea countries including Latvia, Estonia and Finland. Compared to Central Europe and West Europe, the Baltic Sea region is safer and offers varied tourism opportunities. High potential exists in the Japanese market for Latvia, Estonia and Finland, but exploitation requires development, redesign/adaptation and promotion of suitable products which take account of Japanese customs, culture, language and expectations. The challenges on the ...