
ASSESSMENT OF COMPANYS INVESTMENT APPEAL BASED ON MULTIPLE REGRESSION
(STEF92 Technology, 2017, N. Yakupova, E. Kadochnikova, M. Salahieva, A. Lelyukh)
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The article seeks to emphasize the key role of the internal factors of the companys investment appeal. This includes an overview of the traditional methods of assessing companys investment appeal and the calculation of the integral index of investment appeal based on the financial performance for a leading chemical enterprise. The study results in a methodical approach to assessing companys investment appeal on the basis of multiple regression of net return on assets. The authors propose to carry out a ridge-re...

