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The authors of the article are concerned with allusive proper names (APNs) functioning in the narrative discourse as culturemes (by Russian linguist V.V. Vorobyev) which mark fragments of social and cultural experience of humanity or lingvocultural communities. APNs are positioned above the vocabulary of common currency. Originating from the sphere of social and cultural practice they serve to concisely if not symbolically designate various parts of the semantic structure of the narrative discourse and introduce h...

Intensified by poly-cultural space of translation, specific nature of scientific discourse, which increasingly invokes the phenomenon of intertextuality, precondition special relevance of cognitive text forming mechanisms aimed at ensuring scientific text perception and comprehension in what concerns semiotic and functional potential thereof. The aim of this study is to consider the intercorrelations between cognitive and linguistic structures of the medical concept “BoNTA naïve injections” within scientific infor...