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In the article is briefly discussed the question of development of system of regional governance by smoothing of spatial polarization in the region on the basis of implementation of infrastructure projects (as an infrastructure objects are considered hotel businesses in republic of Tatarstan and Mari El republic). Has been carried out the scenery forecasting of tendencies of regions’ development in the conditions of spatial polarization smoothing management on the basis of a diversification of hotel business in Ta...

Brand management is proven to be a key factor to success worldwide. Although very clear and understandable from a theoretical point of view, when it comes to business practice brand management can be a very challenging activity, especially in markets such as the Republic of Macedonia. This is understandable having in mind that brand management, among other aspects, includes costumer perception on product value and therefore plays a vital role in customer satisfaction and even customer loyalty. Brand management inc...