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The second decade of the 21st century is characterized by a boom in digitization and digital transformations. Social networks are a digital phenomenon of the last decade. Social networks are becoming an important medium for business marketing, especially for their promotion and advertising. At the same time, it should be emphasized that this channel is important in many ways, not only as a source of information, but as a means and interpersonal communication. The article presents research we conducted through an e...

Travel agencies and their activities have great potential for developing tourism in Slovakia. Their role is to offer, sell and organize individual tourism services. Travel agencies offer services that meet the needs of customers of all generations. Generation Y gradually gaining in importance in terms of the number of visitors who use the services in tourism. Instead of saving money or establishing family life, the generation Y prefers to travel to different destinations and explore the world. The aim of this pape...