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A new insight into comprehensive research of rules and cognitive mechanisms of sense interaction within the edges of ongoing cross-cultural mediated communication has been provided by cognitive approach in modern linguistics and translation theory. Specific features and peculiarities within conceptual structuring of lexical units meaning in mediated discourse are of particular interest for investigation in the light of translation norm of adequacy and equivalence, along with speech act efficiency criteria. Our aim...

The study deals with the cognitive approach to investigation of sociocultural threats in Russia. Cognitive approach is understood in this article as a set of tools and methodologies used to identify in different types of discourse (news, fiction, academic) linguistic representations of threats as they are conceptualized and verbalized in modern Russian society. The purpose of the research is threefold: 1) to use the data of specially elaborated THREAT-corpus with the aim of identifying conceptual metaphors of thre...

Cognitive linguistics dealing with cognitive reflection on language considers the categorization and conceptualization as crucial for understanding the words and phrases in the figurative sense. People often use words not at the level of their meanings, but at the level of concepts and conceptual symptoms. The anthropocentric nature of expressing the time or other physical variables is obvious from the expression of the smallest unit of time: “okamih” – word which originated from two words: “mihnutie okom” what me...