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The research of allusions in economic discourse has assumed importance; a great number of researches is devoted to this subject due to interest in the issue of manipulating public’s opinion and forming people’s worldview by means of stylistic devices. The purpose of the present research is to identify regularities of usage of allusions in English-language newspapers. Theoretical background of the research includes critical analysis of linguistic works on economic discourse and allusions. The article includes stati...

The present study focuses on the analysis of the types of intertextual techniques as used in printed advertisements. By means of the analytical, the discourse analytical and the descriptive research methods, the printed advertisements featuring the use of intertextuality have been selected and analysed as to the stylistic patterns used to create intertextuality. Intertextuality in printed advertisements is used to attract larger and / or specific audiences, to promote specific features or advantages of a particula...