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The second decade of the 21st century is characterized by a boom in digitization and digital transformations. Social networks are a digital phenomenon of the last decade. Social networks are becoming an important medium for business marketing, especially for their promotion and advertising. At the same time, it should be emphasized that this channel is important in many ways, not only as a source of information, but as a means and interpersonal communication. The article presents research we conducted through an e...

Being fraught with risks, postmodernity forces social actors not only to rationalize their activities and search for fleeting opportunities but also resort to means of influence that help achieve their targets in the minimal amount of time. The field of advertising is not an exception, as copywriters are in constant search for tools that could help them in maximizing the impact of their advertisements and targeting their potential addressees. The paper aims to analyse the provocative aspects of advertising; its ai...