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DATA ANALYSIS BY THE CORRELATION FOR MOBILE TELECOMMUNICATIONS SERVICES ASSESSMENT

G.M. Meghisan

First published: 2015https://doi.org/10.5593/sgemsocial2015/b22/s7.087View metrics

Abstract

The purpose of this research paper is to identify the preferences of the smartphones owners towards mobile telecommunications services offered on the Romanian market. Approach/ methodology: The data was analyzed using: descriptive statistics, factor reduction function, t test and correlation. According to the analysis made we could underline the preferences of the segment of young consumers towards the mobile telecommunications services.

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Publication details

Title
DATA ANALYSIS BY THE CORRELATION FOR MOBILE TELECOMMUNICATIONS SERVICES ASSESSMENT
Authors
G.M. Meghisan
Proceedings
2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015, Book 2
Publisher
STEF92 Technology
Year
2015
Pages
Not available yet
SWS Citekey
MEGHISAN2015
ISSN
2367-5659
ISBN
978-619-7105-47-6
Language
en
Publication type
Conference Paper
Proceedings contents
Open official contents
Keywords
References7
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  3. . Lemmens A., Croux C., Stremersch C., Dynamics in the International Market Segmentation of New Product Growth, Int. J. Res. Mark., VOL. 29, pp. 81-92, 2012.

  4. . Mantr-Meyer E., Haddon L., Checking it Out with the People – ICT Markets and Users in Europe, Eurescom Project Report, 2001.

  5. . Balakrishann V., Raj R.G., Exploring the Relationship between Urbanized Malaysian Youth and Their Mobile Phones: a Quantitative Approach, Telematics and Informatics, vol. 29(3), pp. 263-160, 2012.

  6. . Wilka T.A., Mobile Phone Use as a Part of Young People’s Consumption Style, Journal of Consumer Policy, issue 26(4), pp. 441-463, 2003.

  7. . Economides A.A., Grousopoulou A., Student’s Thoughts About the Importance and Costs of Their Mobile Devices’ Features and Services, Telematics ad Informatics, issue 26(1), pp. 57-84, 2009.

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