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DETERMINANTS OF GLOBAL COMPETITIVE INTELLIGENCE DEVELOPMENT AND DESCRIPTION OF THE COMPETITIVE ENVIRONMENT IN LATVIA
Abstract
The purpose of this paper is to explore the determinants of global competitive intelligence development and analyse the competitive environment in Latvia in historical perspective. The development of the market is a lasting historical process that exists in interaction with all the other markets. Competitive Intelligence (CI) obtained its present pattern in the mid-1990s, and, according to Bergeron and Hiller, it was influenced by several factors relating to social experience and historical precedents. In order to ensure stable and convincing development of an organisation, innovations and changes in business activity are followed on an ongoing basis. Some internal organizational resources, such as CI governance and the perceptions of CI characteristics influence the successful deployment of CI. Tasks of the study were to research the basis of the review of scientific sources regarding the evolution of competitive intelligence, as well as evaluate the development of competitive environment in Latvia. The development of the market is a lasting historical process that exists in interaction with all the other markets. For this particular study, descriptive research and chronological method are used to describe characteristics of historical aspects. Descriptive research is used to obtain information concerning the origins of competitive intelligence. The topic was analyzed in its historical genesis which allows the maximum objective reconstruction of the studied phenomenon. In this respect the factual material was collected and systematized While problematic chronological approach points out the main problems and analyses its in chronological order. The results of the study revealed that under the impact of globalisation of economics and development of technologies, the business environment is changing more rapidly than ever before, which means that the role of CI is becoming increasingly important. Examining the significance of competitive intelligence from an historical point of view, it should be mentioned that an important role in battle planning and formation of tactics was attributed to scouts and spies in as early as 500 BC. While Investigation of competitors as a process concept for improving the competitiveness of an organisation was proposed only as recently as the 1970s. Before the declaration of Independence in Latvia, distribution of information was economically idyllic. It was a form of political information, whereby little or no attention was paid to researching, collecting and analysing information to make decisions on its basis. Modern means of communications and telecommunications radically expand the facilities of information turnover, often resulting in a delusion with regard to availability of informational resources.
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