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THE ROLE OF A SIGN IN THE SEMIOTIC ANALYSIS OF POSTMODERN DISCOURSE

Kseniya Hakobyan

Abstract

Background: symbolic representation is a specific, uniquely human form of objectification of the real world, a powerful means of communication activity of its reflectivity. Understanding of the phenomenon of sign representation, its modeling and the definition of the sign and its meaning depends on the sign language system and aspects of the language to be interpreted – dynamic or statistical, functional or structural aspects are taken as a basis. This article is an attempt to review the main components of the sign of the postmodern discourse. Methods: it should be noted that in modern science there is a tendency to revise the linguistic nature of the sign. Among all areas of linguistics there is a domination of the theoretical reflection, according to which all phenomena are regarded as the implementation of language text, discourse, narrative. Therefore, the full range of human culture is the sum of texts of the intertextuality. Consciousness also appears in the form of text that can be read by the relevant rules of grammar, or, by using the decryption of codes. Foreign linguists developed a new direction in science: the main emphasis is placed on the special role of the interpretation procedures and the importance of reading both cognitive and communicative signs, because any schematization of reality is a sign. The analysis of postmodern texts suggests that thought can not be just interpreted, but also disinterpreted in postmodern discourse. In these texts, the notion of the sign takes on a different, broader meaning than that of word mark. One of the important issues of semiotic analysis of postmodern discourse is to examine and identify the codes that exist to decipher all kinds of signs. Conclusions: thus, in the context of our research the quite relevant question is to define the temporal signs (linguistic or non-linguistic) to be expressed in the postmodern discourse. As is known, the category of ‘time’ appears as a symbol of life / death, meaning as a cultural reality, and so forth. In modern linguistics it is assumed that postmodern text is regulated by a set of codes: the linguistic code of natural language, the literary code that defines the connectivity of the text, the genre code, and meta-language of a writer. In our view, the essence of postmodern discourse is a combination of mosaic codes, which include the following types of: linguistic, cultural, semiological, interactive, and metatextual codes.

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