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APPEARANCE DISCRIMINATION - MODERN SOCIAL PHENOMENON

Daria Pogontseva

First published: 2014https://doi.org/10.5593/sgemsocial2014/B11/S1.003View metrics

Abstract

The article discusses the phenomenon of discrimination based on appearance. Theoretical and experimental work of Russian and foreign researchers devoted to such varieties of discrimination as: lookism, ageism, discrimination based on weight (fat / slim) (weightism), discrimination on the rise (highism) and others, most of them comes from mass media. Provides empirical evidence for studying various aspects of discrimination in appearance. Analyzed interview of 170 women in two age groups: conventionally called "young" (85 people aged 17 to 21 years) and "mature" (85 people aged 30 to 55 years) from South of Russia, to the problem of ageism and lookism. The age differences of ideas about a beautiful woman and the adoption of discrimination were described.

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Publication details

Title
APPEARANCE DISCRIMINATION - MODERN SOCIAL PHENOMENON
Authors
Daria Pogontseva
Proceedings
Proceedings of 1st International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014
Publisher
STEF92 Technology
Year
2014
Pages
19-24
SWS Citekey
Pogontseva201461924
ISSN
2367-5659
ISBN
978-619-7105-22-3
Language
en
Publication type
Proceedings Paper
Keywords
discriminationlookismageismappearanceattractiveness
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