Scholarly record

BANCASSURANCE NOVATIONS IN RUSSIA

N. Sadovnikova, E. Darda, L. Moiseykina, A. Bolvachev, E.Yudintseva

Abstract

The banking channel of sales in insurance services (bancassurance) belongs to intermediary sales channels of insurance company and plays one of key roles. Bancassurance development is of special interest due to the lack of free access of participants insurance the relation to information resources. At the same time the insufficient number of analytical researches in this area is conducted. The Russian insurance market in connection with the crisis phenomena in economy undergoes changes, participants of the market adapt to new conditions. New vector of development for insurers and banks, as a result, involves emergence of innovations in bancassurance. The most popular are insurance products from a medical component, with emphasis on health of the client, this tendency is traced in modernization of the available insurance services in accumulative life insurance, but also creation of new options of insurance services. Banks seek to become universal financial supermarkets which are ready to offer clients, natural and legal entities, the high level of service and a wide range of banking and insurance services. A tendency of the last years - increase in sales of box insurance products on property of natural persons and insurance upon accident, insurance of personal estate, namely portable and household appliances in crediting points. VIP-clients in the conditions of crisis especially show consideration for the choice of the insurer, for them it is especially important to entrust the financial interests to the reliable insurer. Increase in quality of service, the offer of the insurance services focused on needs of clients by participants of bancassurance will allow to increase degree of trust of the population of Russia to insurance.

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