Scholarly record

INVOLVING CREATIVITY AND ETHNIC CULTURAL VALUES FOR LOCAL ECONOMIES DEVELOPMENT – OLTENIA REGION, ROMANIA

Roxana-Andreea Radu, C. Teodorescu, M. Gadoiu, M. Marin, A. G. Simion

Abstract

The involvement of the creativity and the cultural values which are specific to the ethnicities living in the region of Oltenia, Romania, in the local economic development of the rural communities of Romania, regardless of the administrative unit they belong to, have faced, in the last years, issues of economic nature. The study of vines which comes in support of the remedy of this situation by searching solutions springing from the traditional culture and creativity of the ethnic communities. Starting from this idea, the authors considered that ethno-creative tourism could represent a viable solution in this case. Thus, the geographic space of the region of Oltenia (the South _ Western part of Romania) has been analysed, having been thus spatially identified small administrative units (villages) in which the ethnicities have been present, as well as their specific creative culture, in the attempt of developing an ethno-creative tourism. The research has been based on an analysis of the ethnicities of this region, on the field study, to which there is added the economic data base at NACE code level-the classification of national economy activities. Following the field study there was obtained data due to the consultation of representative samples: creative artists, tourists and local population, then being processed by specific statistical methods. The obtained results emphasize the impact of this development idea, which can contribute to increasing the functional complexity of these territorial systems, where this type of tourism could be implemented. The cultural tourism based on creativity and traditional values contributes to the emergence of economic multiplier effects. The development of the ethno-creative tourism can mean creating work places in a period of economic crisis and a relative social crisis. It can also be considered a de-popularization factor of the cultural identity, which lays an important part in the field of promoting cultural diversity.

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