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THE COPIES PREVALENCE
Abstract
Only intensified technological acceleration is capable to provide sustainable development in conditions when annually the number of consumers of culture increases almost by 100 million people. Effective methods of art have to change essentially in these conditions. The analysis of the main lines of topical art process allows to conclude that the replication becomes a basis of preservation and expansion of experience, and the art sphere turns into space of copies. It is possible to see rather clear tendency to fading of art as traditional autonomous region of creation in such development. However the hyper mass information environment is nutritious broth for the mutations capable to show the creative abilities which didn't have still an exit, and a reduction of unique originals at replication (and afterwards and "dematerialization" of art) throw down a challenge to creative consciousness. Technological expansion of the copy is end of a grandiose evolutionary phase which can be counted off from the first material fixings (handprint) of cultural experience. The present-day horizons of replication of all cultural property mark the beginning of a new phase: congenital esthetic requirement actively looks for freedom in unknown forms of creative imagination.
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