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IMPROVING THE STRATEGIC MANAGEMENT OF BUSINESS COMMUNICATION OPERATORS

Y. Vertakova, O. Kryzhanovskaya

First published: 2015https://doi.org/10.5593/sgemsocial2015/b22/s7.096View metrics

Abstract

The relevance of the study is confirmed by the fact that the processes of restructuring of the telecommunications sector and increasing competition put forward new requirements for the forms and methods of strategic management by business operators. The aim of this study is to optimize the business operators through improved strategic management. Methodological basis of the study is methods of system analysis, comparisons and analogies, logical-semantic modeling. As the theoretical basis the works of domestic and foreign scholars on planning, including in the telecommunications sector, the provisions of theories of strategic management, planning, statistics, theory of decision-making were used. Sources of information are the economic and other special literature, articles from periodicals, the results of the research, the experience of leading foreign companies.

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Publication details

Title
IMPROVING THE STRATEGIC MANAGEMENT OF BUSINESS COMMUNICATION OPERATORS
Authors
Y. Vertakova, O. Kryzhanovskaya
Proceedings
2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015, Book 2
Publisher
STEF92 Technology
Year
2015
Pages
Not available yet
SWS Citekey
VERTAKOVA2015a
ISSN
2367-5659
ISBN
978-619-7105-47-6
Language
en
Publication type
Conference Paper
Proceedings contents
Open official contents
Keywords
References14
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  9. Vertakova, Yu. V. Kryzhanovskaya, O.А. Starodubcev, S.I. Improving the management of the brand portfolio of the enterprise: developing an effective business strategy: monograph. LAMBERT, Academic Publishing. 2011. pp. 23-28

  10. Vertakova, Yu. V., Kryzhanovskaya, O.А., Hrapova О.U. Methodical aspects of formation of the balanced scorecard of the organization. News of Southwest state university. vol. 3-2 (42). pp. 92a-103. 2012.

  11. Kryzhanovskaya, O.А. The improving of management of the organization through the implementation of a balanced scorecard. News of Southwest state university. Series: Economics. Sociology. Management. vol. 1. pp. 48-54. 2012.

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