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THE MARKETING ROLE IN THE PHARMACEUTICAL INDUSTRY- THE KOSOVO CASE

G. Asllani, S. Grima, J. Spiteri

First published: 2019https://doi.org/10.5593/SWS.ISCSS.2019.2/S04.035View metrics

Abstract

In this paper we address issues relating to marketing and the pharmaceutical industry. Specifically, we look into the main marketing concepts, identify the importance of marketing in promoting sales of pharmacy companies and demonstrate the strands used to promote sales and satisfy the needs of consumers in terms of improving their health. In addition, we highlight the development of the pharmaceutical sector in Kosovo, the competition between pharmaceutical producers and distributors, the strategies that firms use to promote products and services, market security, increase of quality of medicines and services and price reduction, the import structure of pharmaceuticals and other issues. Finally, we highlight the importance of promotion in the marketing of pharmaceutical industries.

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Publication details

Title
THE MARKETING ROLE IN THE PHARMACEUTICAL INDUSTRY- THE KOSOVO CASE
Authors
G. Asllani, S. Grima, J. Spiteri
Proceedings
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publisher
STEF92 Technology
Year
2019
Pages
281-288
SWS Citekey
Asllani20194281288
ISSN
2682-9959
ISBN
978-619-7408-92-8
Language
en
Publication type
Proceedings Paper
Keywords
Pharmaceutical marketingpromotional strategiescompetitionpharmaceutical productspharmaceutical products.
References15

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