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PRIVATE SELLERВ’S PRODUCT DESCRIPTIONS IN CZECH AND GERMAN ONLINE AUCTION HOUSES
Abstract
The study deals with the language used in classified ads on online auction websites. Based on a corpus compiled from Czech online advertising websites during autumn 2016 it describes both extrinsic and intrinsic textual criteria of this discourse in order to create a wholesome linguistic picture of the text type classified ad; furthermore, it compares the results with a similar study based on German classified ads (IMO 2012). The classifieds predominantly feature selling second-hand goods. So the study does not investigate advertisements of commercial dealers, even if they advertise on online auction houses. As far as the macrostructure is concerned, the study aims at analysing the structure, length, the use of non-verbal means of communication, as well as the theme and information structure. The microstructure analysis, on the other hand, focuses on language aspects, such as spelling, grammar, lexicon, and stylistics. Special emphasis is put on those textual elements which utilize non-standard forms without compromising text comprehensibility.
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