Scholarly record

STUDY REGARDING THE ROLE OF THE TRADITIONAL ROMANIAN PRODUCT IN PROMOTING AGROTOURIST SERVICES

S. C. Constantinescu, S. A. Man, E. Isac, L. Strain, R. M. Ciolac

Abstract

Modern society has no time for rituals or rhythms; the modern man serves his food at fast at fast-food near the workplace, surrounded, but not together, with his colleagues. Both the Romanian of the big urban agglomerations, as well as of the one from the rural space, has no time for even one of the three tables; he uses products with beautifully colored and encoded labels, because they do not know how else they could talk about: emulsifiers, stabilizers, a bunch of E-s, a whole bunch of acids mentioned on the packaging label. Taking the example of France, Germany or the Netherlands, it becomes obvious the fact that Europe is enjoying its traditional products and is turning to products obtained in farm, bought from the farm and with farm labels. Europe is looking for its tradition: Yes! The countries of the European Union return to tradition naturally, unforced, on the economic path ... and nothing seems to stand in their way. We do not know in what measure their traditional product is the fruit of a policy or politics is the fruit of this fact; it is certain that the fundamental objectives expressed by the Common Agricultural Policy are: to increase agricultural productivity and, implicitly, agrotourism; ensuring an acceptable living standard for the farmer; stabilizing markets; guaranteeing subsidies for agricultural products, ensuring reasonable food prices for consumers. The promotion and cultivation of the Romanian product is a problem with the uncertain solution. The causes of uncertainty are multiple. We can say that the state does not help us, there are no associations of farmers, we can say that the product is not required, we can say anything ... few of us will have the power to say that our minds do not help us, or we are a people lacking of the strategy, tenacity in promoting its own values, or maybe a little snob and who, for a commission, is willing to give up the native product. What we completely neglect, ignore is that, together with this product we renounce complete to the village and the peasant, the villager or the agricultural entrepreneur in which we put our hopes deeper than in religion or in the army. The fact that we go so hard is a feature that has old, deep, even painful roots. Thus, the study aims to identify the importance of the traditional Romanian product in the development and promotion of local agrotourism. There have been some goals, the decision-making issue and, implicitly, its transposition into a research problem. As objectives, it was wanted to identify the factors influencing the decision to promote and develop agrotourism services through the traditional Romanian product. The sample chosen was representative, consisting of a significant number of people, of different ages and of different occupations. All the conclusions drawn from the study were made following the processing of the answers received after the application of the questionnaires, processed in the SPSS.

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