SWS Academic Research eLibrarySocial Sciences & Art

Scholarly record

TASKS OF MARKETING LOGISTICS IN MODERN RUSSIA

G.Guzelbaeva, A. Datsyk

First published: 2017https://doi.org/10.5593/sgemsocial2017/13/S03.020View metrics

Abstract

The aim of the article was to consider the correlation of logistics and marketing functions, which consists in the rather simple phrase: Marketing creates support and increases the demand and Logistics provides it by creating of various systems and schemes of goods traffic (rival and non-rival form) and controlling their passage. The relevance is that for successful modern business management there is a need to establish an effective system of interaction between marketing and logistics, which requires paying attention to the problems arising in the framework of this cooperation, as well as on the possibility of levelling.

Publication Impact Profile

PlumX
No metrics available.
PLUMX see details

Publication details

Title
TASKS OF MARKETING LOGISTICS IN MODERN RUSSIA
Authors
G.Guzelbaeva, A. Datsyk
Proceedings
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publisher
STEF92 Technology
Year
2017
Pages
155-160
SWS Citekey
Guzelbaeva20173155160
ISSN
2367-5659
ISBN
978-619-7408-15-7
Language
en
Publication type
Proceedings Paper
Keywords
LogisticsMarketingMerchandisingPlanningDesignSupplyControlManagement
ReferencesPending
Pendingreferences will be imported from Crossref/SWS source data

Structured references will appear here after the reference import pass. The count is preserved now so the scholarly record is not incomplete.

View or Download full articleAccess options
Full paper accessChoose SWS login, librarian support, or instant article download.

SWS access login

Login as SWS Scientific Committee

Authors and approved SWS contributors will read and export their own linked papers after identity matching by SWS profile, email and SGEM GlobalID.

For librarian assistance: [email protected]

Purchase Instant Access

48-hour online accessComing soon
Online-only accessComing soon
Download the full article in PDF formatEUR 35
  • Article can be downloaded after successful payment.
  • Article may be used according to SWS library access terms.
  • Article cannot be redistributed.
Get full paper

Back to publication list