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THE ROLE OF CULTURAL CODES IN PRESERVING THE INTEGRITY AND ETHNO-CULTURAL UNIQUENESS OF NATIONAL CULTURES

E. Savrutskaya, S. Bondareva, S. Ustinkin, A. Nikitin, D. Semenov

First published: 2018https://doi.org/10.5593/sgemsocial2018H/61/S07.019View metrics

Abstract

This article views the problems connected with the influence of globalization processes and new information and communication technologies on the transformation of cultural codes systems, the increase of intensity of adverse impacts of social anomie, the marginalization of culture, the destruction of the foundations of collective identity. In the present context the authors analyze new trends of civilizational development of society, having a direct impact on the transformation of value orientations of mass, youth consciousness towards emerging pragmatic- and individualistic-oriented mindsets. In this connection the authors analyze the role of cultural codes in streamlining social processes and preserving the integrity and ethnic and cultural uniqueness of national cultures; they argue that language, symbols and other semiotic systems along with traditions, customs and rites, architectural constructions and sacral works of art, as well as norms and rules of behaviour constituted the complex of ethnicitiesВ’ cultural codes and were the leading characteristics of ethno-cultural identity and national cultures, used in the historical and cultural development of nations as social mechanisms of spiritual continuity and preserving the integrity of societies.

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Title
THE ROLE OF CULTURAL CODES IN PRESERVING THE INTEGRITY AND ETHNO-CULTURAL UNIQUENESS OF NATIONAL CULTURES
Authors
E. Savrutskaya, S. Bondareva, S. Ustinkin, A. Nikitin, D. Semenov
Proceedings
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publisher
STEF92 Technology
Year
2018
Pages
153-160
SWS Citekey
Savrutskaya20187153160
ISSN
2367-5659
ISBN
978-619-7408-34-8
Language
en
Publication type
Proceedings Paper
Keywords
globalizationinformation and communication technologiescultural codesethno-cultural identitysociocultural continuitylanguageemojitraditionscustomsritescommunication processesvirtual realitysocial anomiethe marginalization of cultuthe marginalization of culture.
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