Scholarly record

INFORMATION AND COMMUNICATION COMPONENTS OF SEXUAL CULTURE OF MODERN RUSSIAN YOUTH

Liliia Pankratova

Abstract

At the present stage of development of Russian society increasing attention from various social actors is given to diverse theoretical, practical and ethical issues of sexuality and sexual culture. For their successful solution seems necessary, first of all, scientific revision, critical analysis of existing ideas about the sexual culture taking into account qualitative transformations of social and cultural reality of the 21st century. Thus, researchers have traditionally allocated structure of sexual culture, which in a generalized form includes axiological, symbolic, cognitive, institutional, normative, ritualistic, praxeological or behavioral blocks, but ignores a number of modern trends and patterns of human activity concerning sexual relations. In the course of analysis of contemporary conceptual and empirical publications on sexuality as another structural element of sexual culture were identified information and communication unit incorporating mass media, internet, social networking, and social media. This segment actively influences the formation of ideas and practices in the sexual sphere, determines the dynamism and diversity of contemporary sexual culture. Based on the data obtained during the in-depth focused interviews among young people, as well as expert interviews and secondary analysis of survey data collected by the leading Russian sociological centers , we managed to do the following : to conduct an empirical test of ideas about the role and importance of information and communication segment in the erotic and emotional relationships ; determine its place in the hierarchy of structure of sexual culture and reveal the specifics of its relationship with other elements in the context of the current political, economic and socio-cultural realities of Russian; and to describe the internal organization and mechanisms of this segment , influencing the formation of modern sexual culture of youth in Russia .

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