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STUDY OF THE LARGEST CROWDFUNDING PLATFORMS IN RUSSIA

N. Nikolaeva, N. Grinev, D. Klepikov, Al. Samorokov, P. Barabanov

Abstract

Thanks to the development, wide distribution and cheapness of the Internet, people began to resort more and more often to new forms of project development, its production, as well as financing. The Internet environment, due to its free conditions, significantly influenced the attitude of start-up companies and entrepreneurs to attracting capital. Basically, crowdfunding is used in North America and Europe. The popularity of using such funding raises topical research questions: is crowd-funding able to replace existing ways of financing? Is it more profitable for an entrepreneur than other methods of raising capital? It is these questions that formed the basis of this work. In contrast to the "traditional" sources of investment, the illumination in the literature is just crowdfunding remains low, despite the growing interest in this phenomenon. The uniqueness of crowdfunding lies in the fact that Internet-platforms are used to search for and attract financing, which help to receive both small and relatively substantial investments from a huge number of people. Thus, crowdfunding becomes a revolutionary new way of obtaining investment without the participation of banks, venture capitalists and the exchange. The market is becoming more segmented. Thus, it not only grows in monetary volume, but also constantly attracts all new and new audiences. Due to the growth in the number of platforms, competition has grown significantly and major platforms have to come up with new incentives for users to launch their projects on them. The subject of the study is crowdfunding platforms in Russia as a set of activities performed in the process of fundraising with the help of crowdfunding (for example, Boomstarter.ru, Planeta.ru, Yandex.Money, Together.ru, Blagobox.ru, Kroogi.ru).

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DOI resolver: doi.org/10.5593/sws.iscss.2020.7.1/s03.20

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