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THE CONSEPT OF SHARED VALUES: WHAT IS AT ITS BASIS?
Abstract
The process of formation of the “shared values” concept as a result of the evolution of the corporate social responsibility concept has been considered in the article. A number of factors underlying the concept of creating shared values are specified. The method of correlation analysis allows us to put forward and prove the hypothesis on the important role of “trust” factor. The procedure and the results of studies of shared values based on trust relationship in one of the companies that is situated in Tomsk city are described in details in the article. The author has concluded that the strengthening of trust both within and outside the organization is the basis without which it is impossible to form shared values. A hypothesis has also been put forward in the article: in addition to the existing relationship between clusters or “framework conditions” that have an important impact on improving performance at the macroeconomic level, there is a relationship between performance and intra-firm “framework conditions”. The method of correlation analysis used by us made it possible to confirm this hypothesis in practice. The parameters that we put forward for the role of “intra-firm framework conditions” are described in the article.
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