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ATTITUDE TO WOMEN WITH DIFFERENT ETHNO-RELIGIOUS DESIGN OF APPEARANCE

D. Pogontseva

Abstract

This article sets forth the problem of attitudes towards women in connection with the ethno-religious characteristics of the processing of their appearance (for example, hidjab (Islamic head-cover)). Research design. The object of the study were 500 people (250 male; 250 female), aged 18 to 25 years (mean age 20 years), residents of Rostov-on-Don, Russia. Methods. The study used the author's questionnaire, which consisted of stimulus material (2 sets of photos of 4 girls; in one case it was a portrait shot from the front with natural make-up, the second set - same girls, but in black hijab), respondents were asked to estimate the ratio of the girls in the photographs shown on a scale from friendly to hostile, and to assess the degree of acceptance of the discriminatory behavior of others (lookism) based on external appearance of the girl in the photograph. Results. Based on the results we can say that there are hostile attitude towards the girl in hijab (based only on the design of the external appearance). We also can note that if the discriminatory behavior of the Other is directed at the girl in the hijab, the respondents tend to condemn this behavior less than if the discriminatory attitude is directed at the girl without the hijab. Conclusions. So we can note that trigger mechanism of ethnolookism can be just a head cover, or other symbols of different cultures. Our findings on the line indicate that there is influence design appearance on the formation of relationships. Despite the fact that there is a certain range of attitude to the girls in hijab and without it the girl in hijab attitude is worse than to the same girl with uncovered head. Based on the results, we can conclude that the level of aggression can lead to a negative, hostile attitude towards the Muslim girl (based solely on the design of the appearance), besides more men evaluate their attitude to the girls wearing hijab as a more hostile.

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