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NEW APPROACHES TO RESEARCH AND EVALUATION OF KEY COMPETENCIES RELATED TO MEDIA LITERACY
Abstract
Media education is in an international scientific community considered to be one of the most effective means to acquire key competencies necessary for an interactive and inclusive use of media and critical perception of constantly growing spectrum of media messages. Successful implementation of media education requires innovative research strategies, techniques and procedures which can integrate suitable and reliable methods of media literacy evaluation and measurement into research and social practice. The study deals with an analytic view on current conditions of methodological apparatus and indicators created for the purpose of media literacy measurement in educational environment. Considering the scope and extent of research on the issue it is the theoretical and practical reflection of this phenomenon which gains importance. Structural view and comparison of two different approaches may point out the most current problems with media literacy measurement and shed more light on the issue.
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