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APPLICATION OF KENDALL CORRELATION COEFFICIENT FOR DYNAMIC ASSESSMENT OF COMPANYВ’S INVESTMENT APPEAL
Abstract
The authors seek to improve the construction of dynamic assessment model of companyВ’s investment appeal. This involves a comparison of the actual order of the investment appeal indices with the standard ones by calculating the Kendall correlation coefficient for the two ranking series based on internal environment indicators of a leading chemical enterprise. The comparison results in the calculation of the dynamic assessment of investment appeal whose maximum value is equal to one when all observable characteristics conform to the interests of potential investors. Statistical significance of assessment is tested using a standard StudentВ’s statistics for the correlation coefficient. This study results in methodological procedure for assessing the investment appeal of the company on the basis of applied statistical analysis of parameters describing its internal environment. In future this will help researchers to formulate a unified approach to the assessment of investment appeal by systematizing both internal and external factors based on their interrelation.
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