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CREATING OPPORTUNITIES FOR THE APPLICATION OF WORKERS' CREATIVITY IN ORGANISATIONS IN ORDER TO DEVELOP ESSENTIAL INNOVATIONS
Abstract
The development of today's business environment is influenced by the emergence of new technologies and the associated the rule changes of competition and social development accompanied by changes of preferences in the file of socially-accepted values. Individual businesses (in order to maintain their current competitive position and business performance) must quickly and flexibly react to this turbulent development by adequate changes (innovations) in their social behavior. It is necessary to create conditions within the internal environment of today's organizations to make the continuous as well as substantial innovations to become a permanent part of their business activities. While the level of their competitiveness and their long-terms prosperity is largely based on the ability to innovate the organizations' business model, i.e. the ability to create substantial innovations. Managers at all levels of the organization must therefore be able to set rules of conduct for all employees to support the development of their professional competence as well as the willingness to use them in creating innovations. With thanks to that an organization is then able to respond appropriately to the development in the area. This paper aims to present the main conditions, methods and means that support workers' creativity.
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