Scholarly record

THE ESSENCE OF TOURISM AND ITS PLACE IN MASS CULTURE

O. Bashina, N. Mamaeva, V. Nikolenko, A. Fedoseev

Abstract

Tourism in the modern world, becoming one of the most widespread phenomena in society. This is facilitated, on the one hand, its effectiveness as a form of economic activity, and, on the other hand, the emergence of the society members of new possibilities, i.e., more free time, greater mobility, increased financial possibilities. At the same time, tourism as a social phenomenon, is immersed in the space of modern mass culture and, to a certain extent, is part of it. The phenomenon of tourism is studied in many scientific works, which highlight its various sides, including the humanitarian component. However, it should be noted that, in contrast to the tourism of the second half of the twentieth century, when tourists were mostly individuals, and the travels had, for the most part, cultural-educational, sports, humanitarian purposes, tourism in its present state is a mass phenomenon. As a result, tourism as a social phenomenon in the context of mass culture, acquires new qualities, causing massive manifestations of certain traits of human personality. This article is devoted to the initial stage of research in this area, that is, the new nature of tourism in a global environment of mass culture.

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