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THE SOCIAL AREA OF CORPORATE SOCIAL RESPONSIBILITY AND ITS CONCEPT IN CHEMICAL ENTERPRISES AS A PART OF THEIR SOCIAL WELFARE
Abstract
This paper deals with the concept of the social area of corporate social responsibility (CSR). Directed interviews conducted in a few large chemical enterprises in the Czech Republic discovered an interesting fact concerning perception of social activities within corporate social responsibility. What is surprising is the fact how often statutory employee care is confused or identified with above-standard care in corporate practice. It is also obvious that employees take a number of above-standard employee benefits for granted. The authors of the paper are considering the ways how enterprises could set their employee care and social responsibility in the social area beyond the statutory scope and present them to the employees and the public. It is possible to expect that each enterprise claiming to be socially responsible is aware of the importance of satisfied and motivated employees for its current and future success, and it should be made visible not only to the employees themselves, but also to the other interest groups appropriately. However, it is also necessary to make sure that the employees (and often also the managers and owners themselves) are aware of all the benefits the enterprise provides them with beyond its obligations. From the psychological point of view it has fundamental impact on motivation and loyalty of employees.
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