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CUSTOMERSВ’ PERFORMANCE EXPLORING IMAGE OF WOMENВ’S VOLLEYBALL IN LITHUANIA

L. Jeseviciute-Ufartiene, E. Jasinskas, B. Svagzdiene

First published: 2017https://doi.org/10.5593/sgemsocial2017/15/S05.036View metrics

Abstract

Customer orientation is essential for long term success competing between sports organizations in this dynamic business world. Customer performance might be essential providing competitive advantage of sportВ’s organization. Accordingly customer orientation in strategy might create value for the customers and increase customers' loyalty. CustomersВ’ of sportВ’s organization might behave differently according to the type of sport and even gender of sportВ’s team. In this case customersВ’ (fansВ’) performance of womenВ’s volleyball is analyzed as important factor exploring its image. The aim of this article is to determine customersВ’ performance of womenВ’s volleyball in Lithuania. Accordingly there was used a quantitative research method with womenВ’s volleyball customers. During survey there were questioned 112 respondents. The coefficient of Cronbach-alpha for questionnaire was 0.919. The results of the research showed that the main customers of womenВ’s volleyball are retired professional players of volleyball and their family members. Accordingly their interest to womenВ’s volleyball is personal and influence by family culture. Thus there could be stated that respondents were deeply introduced with this game and its management. For this reason they were assumed as experts of womenВ’s volleyball. According to respondents opinion there were found very strong and statistically significant correlation among image of womenВ’s volleyball and several factors as sportВ’s events, sportВ’s facilities, team players, and sportВ’s culture.

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Publication details

Title
CUSTOMERSВ’ PERFORMANCE EXPLORING IMAGE OF WOMENВ’S VOLLEYBALL IN LITHUANIA
Authors
L. Jeseviciute-Ufartiene, E. Jasinskas, B. Svagzdiene
Proceedings
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publisher
STEF92 Technology
Year
2017
Pages
279-286
SWS Citekey
Jeseviciute-Ufartiene20175279286
ISSN
2367-5659
ISBN
978-619-7408-17-1
Language
en
Publication type
Proceedings Paper
Keywords
customer performancefansimage of volleyballmanagement of womenВ’s sportmanagement of womenВ’s sport.
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