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REALISATION OF SOCIAL RESPONSIBILITY IN MANAGING MAJOR BUSINESS IN RUSSIA
Abstract
Relevance of the research problem is caused by a number of factors, most important of which - the increasing importance of intangible factors of economic growth associated with the development of human potential. The most significant of these problems is the ability to innovate, and the perception of the latest technological advances, which are based on the human, intellectual and social capital. This fact sets the economic imperatives of business socialization. The purpose of this paper is to analyze the best practices of implementing socially responsible activities of Russian enterprises of big business in the current macroeconomic conditions. As a theoretical backgrounds of the research used a systemic, structural and functional approaches to the analysis of corporate activities as elements of the economic system, related to other elements of the social system - civil society and government. Authors used socio-cultural approach for the specification features of the implementation of socially responsible activities in the Russian context in terms of the formation of an entrepreneurial culture. Practical results are the comprehensive analysis of the problems of formation and features of realization of socially responsible business, based on an empirical study of the best Russian practices. As a result of the analysis authors compiled the corporate social profiles of the companies, representing the Russian approach to the classification of the companies in terms of their activities in the maintenance of sustainable development. Findings of the study can serve as a basis for developing methods of administrative influence on the formation of socially responsible business in the Russian Federation.
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