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CORPORATE SOCIAL RESPONSIBILITY IN FINANCIAL REPORTING THE CASE OF ORBIS HOTEL GROUP

Melania Bak, D. Jaremen

Abstract

In the recent decade a noticeable increase of hotel industry interest in corporate social responsibility issues has been observed. As a result the growing number of hotel enterprises have been developing programmes and defining social and environmental goals, as well as preparing appropriate reports on their implementation, referred to as social responsibility reports (SRRs). The purpose of the article is to determine the degree of hotel industry interest in preparing SRRs and to analyse the content of nonfinancial information, disclosed in these reports, from the perspective of both positive image and reputation development among stakeholders, based on the selected example. As a result of applying the qualitative research method for the case study, the article presents the scope and effects of nonfinancial information disclosure based on the example of the largest in the Central and Eastern Europe Orbis Hotel Group (Poland). Through the social responsibility report Orbis creates the image of a leader in the area of CSR policy, an innovator in environmental solutions, top employer and also a company taking utmost care of its customersВ’ satisfaction and the best interest of local communities, i.e. creates invisible assets and intellectual capital, which determine the market position and financial-business success in the knowledge-based economy, including nonfinancial information.

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DOI resolver: doi.org/10.5593/sgemsocial2018/1.4/S04.016

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