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STRATEGIC SUSTAINABILITY OF PRINTING COMPANIES IN THE COMPETITITVENESS SUPPORT SYSTEM
Abstract
The article studies concepts of company competitiveness, strategic sustainability of a company, and analyses their interrelation. Relevant issues of supporting competitiveness of printing companies have been found out by signs of micro-, meso-, and macro level. Basic ways of coping with the found out problems are defined. It has been established that under conditions of competition growth at the printed product market maximization of strategic sustainability of the company is becoming a critical factor of its competitiveness. An algorithmic model of supporting company competitiveness is offered taking into account strategic sustainability. Objective of the article is to find out and theoretically ground interrelation between strategic sustainability and competitiveness of the printing company by solving the following tasks: 1) to analyse and summarize existing theoretical approaches to definition of company competitiveness and strategic sustainability concepts; 2) to find out problems of supporting competitiveness of printing companies and to offer ways to cope with them; 3) to analyse interrelation between company competitiveness and strategic sustainability concepts; 4) to offer an algorithmic model of supporting competitiveness of the company taking into account strategic sustainability.
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