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ART VALUE AS A RESULT OF INTERACTION PROCESS

J. B. Birula

First published: 2019https://doi.org/10.5593/sgemsocial2019V/1.1/S03.026View metrics

Abstract

The concept of value co-creation (VCC), which has been widely discussed in recent years in economic literature, is used in the paper to consider the co-creation of the value of works of art. Three entities involved in co-creating the value of a piece of art are indicated: 1. the artist – the creator of a piece of art; 2. the recipient/intermediary in the conclusion of a transaction; and 3. the customer/buyer. Special attention is paid to the interactive nature of creating the market value of a piece of art. In the presented approach, the market value of a piece of art results from the interaction between sellers (artists, property owners, art galleries, auction houses) and buyers (individual and institutional clients – banks, corporations, enterprises, investment funds, and museums). The article presents the concept of the co-creation of art value in a dyad, i.e. between the artist and the buyer, or between the seller (the owner of the object) and the buyer, and in the network of buyers, sellers and intermediaries. Consideration of the value of a piece of art in the context of the theory of co-creation reveals the ways of influencing the process of creating the value of a piece of art within arts management.

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Publication details

Title
ART VALUE AS A RESULT OF INTERACTION PROCESS
Authors
J. B. Birula
Proceedings
6th International Scientific Conference on Social Sciences and Arts SGEM 2019
Publisher
STEF92 Technology
Year
2019
Pages
211-218
SWS Citekey
Bialynicka-Birula20193211218
ISSN
2367-5659
ISBN
978-619-7408-73-7
Language
en
Publication type
Proceedings Paper
Proceedings contents
Open official contents
Keywords
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