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PRINCIPLES OF FORMING OF EFFECTIVE INNOVATIVE COMPANY CULTURE
Abstract
Technologies are changing rapidly. Dynamics of transformations of world economy obliges companies to react to such changes. In our opinion, new innovative economy is an embodiment of J. Schumpeter's ideas about creative destruction. Besides, it is obvious that opportunities of information technologies are not limited yet: forming new potentials for more effective functioning of the markets will continue. But there are many problems in innovations development in well-established companies. In our opinion, in Russia the standard corporate culture that was inherited by many companies from Soviet period or created on the basis of foundations of the last century interferes with development of innovations. Acceptance of management decisions in such cases depends on conservative leaders. Company's culture is determined by leaders behavior: inspiring and sustaining their employees in ways that promote innovation discipline. During the research we revealed that the following factors form successful innovative culture: building innovative ecosystem, encouragement of innovations and competitive spirit in team, openness of C-Level, implementation of measures for increase in a share of innovative goods in a total amount of revenue, providing conditions for creating innovations and prototypes, creation of conditions for regular team work and cross-disciplinary interaction, creating the favorable and comfortable labor environment, absence of formalization, free and easy information exchange, organic external interaction. The innovative culture will allow the firms to increase efficiency, avoid copying of competitors and also a staff turnover and loss of profitability.
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References12
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