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THE ROLE OF ACCOUNTING IN DETECTING AND PREVENTING "GREENWASHING": ECONOMIC IMPACTS ON THE ENVIRONMENT AND CORPORATE TRANSPARENCY
Abstract
Global sustainability initiatives, effective resource allocation, and corporate responsibility are all at risk from greenwashing, which is the willful distortion of environmental sustainability policies. With an emphasis on the economic ramifications of greenwashing, corporate transparency, and the economical use of natural resources, this paper explores the function of accounting in identifying and stopping it. We examine how sound accounting procedures might improve responsibility in resource and waste management by analyzing financial reporting standards, sustainability disclosures, and auditing procedures. Key findings show that regulatory monitoring, third-party verification, and standardized Environmental, Social, and Governance (ESG) measures are essential for ensuring that business statements are in line with actual environmental performance. Examined are the negative economic effects of greenwashing, such as skewed capital flows, reputational hazards, and legal repercussions, highlighting the necessity of open and verified sustainability reporting. This study also demonstrates how better accounting frameworks can eliminate waste, encourage the circular economy, and support the efficient use of environmental resources. Policy proposals to improve corporate openness, lessen information asymmetry, and promote sustainable economic development are included in the study's conclusion.
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References18
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