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STRATEGIC PRIORITIES RELATED TO THE DEVELOPMENT OF TOURISM/RURAL TOURISM PRODUCT
Abstract
For a long time, agriculture has played an essential role in the development of rural areas, but agricultural activities are no longer the only option for the development of these areas, "agriculture is no longer the vertebral column of rural economies." For the next period attention should be directed to: the development of rural villages and farms; support for processing agricultural products; relocating young people to rural areas; Development of activities in the tourism sector; Creating SMEs in rural areas. Rural settlements that offer unique products on the market are less numerous, and in creating a valuable rural tourist product, preserving a brand image of tourist activity requires an optimum report between the nature of the offer, the quality of the services and the perceived price. The rural area offers a lot of profitable tourist features: boarding houses, camps and accommodation in rural households can support a wide range of activities such as pedestrian walks, cultural tourism, river tourism, fishing, hunting, equitation, in this context, the possibility of creating a valuable tourist product is not only possible but also necessary. Concentrated on the important factors of the purchase decision under the conditions of the tourist market, we find that it is created a profitable market niche is created for rural tourism products, especially for those with bio character/nature. The purpose of this paper is to identify the elements of the tourist product, to highlight why the offer of the rural tourism product is special, to come up with a possible action plan, related to the rural tourism field and necessary directions that need to be targeted for capitalizing the potential of rural area.
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