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THE ANALYSIS OF CONSUMERS PREFERENCES OF PUBLIC CATERING SERVICES IN ORDER TO PREVENT PROBLEMS AND TO INCREASE THE DEGREE OF PROTECTION
Abstract
The concern to protect consumers dates back to antiquity, the development of merchandise exchanges in markets from cities is not a random and uncontrollable phenomenon. The market of tourist products and services, in continuous development, leads implicitly to evolutions in the field of consumers protection, which will strengthen the cooperation with non-governmental organizations and with civil society. Consumers protection in the tourism sphere is part of the social policies promoted by any state. At the same time, due to the importance that it presents, it must constitute in a self-standing policy, with its own objectives, priorities and own instruments. At present, the tourism consumer, in his quality of bearer of services demand has become a real market partner, whose positions in the market are strengthening as society develops. The purchasing behavior of tourism consumers is affecting more and more businesses, organizations, bodies and institutions, so that why to the consumers is being given ever more attention. Complex relationships between economic agents generate extremely diverse issues, which can be the subject of consumer protection programs. Both governments and other bodies, which activate in the field of consumer protection, establish certain structures and areas for their protection programs of consumers. But there are certain consumer protection areas over which all governments, associations, institutions and bodies with implications in consumers protection have been stopped, such as: Improving the consumption of the population through the social policies of the states; Ensuring the quality of the tourist services offered for sale within the market; Providing a pricing system in line with market requirements and the quality of tourism products; The organization of a useful information system for tourist consumers; Protecting consumers against aggressive commercial practices and lying tourist advertising. This research provides a study regarding the analysis of services offered and the fight against consumer from public food units from tourism industry. Was used the quantitative survey based on questionnaires as research method. The sample chosen was representative, being composed from a significant number of peoples from different areas of the city, with different ages and different occupations. The conclusions drawn from the study were made following the processing of the answers received after the application of the questionnaires, processed in the SPSS.
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