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CHALLENGES FOR DEMOCRACY IN DIGITAL AGE: STRATEGIC COMMUNICATION AS A TOOL FOR BETTER GOVERNANCE

M. Daugulis

First published: 2018https://doi.org/10.5593/sgemsocial2018H/11/S01.001View metrics

Abstract

There are many of challenges for good governance and democracy in 21st century - fake news, post-truth argumentation style, rise of populism through social media, rise of populism in reality, etc. The backbone of problem is not fragmentation of views and opposition to government in power - on contrary - this always will be the source of fruitful decision making in democracies; the problem is ability to deliver information from government to people and vice versa to ensure objective discussion. So called Digital Age brings additional puzzling elements in democratic formation of views and discussions. Specific and deeply personal way how each citizen forms information consumption patterns is unique for the Digital Age. Equally unique is the way how competitors of political elites use technologies for their own benefit and interests which can cross the line of everything that we understand as a "constitutional" and "legal". In particular article author focuses on strategic communication as a possible tool, which should be used by governments, governmental institutions, non-governmental organizations and etc., to deliver proper, true and relevant information. Theoretical framework of the article is the post-positivist approach, which is narrowed into constructivism field interpreted by Nicholas Greenwood Onuf. For empirical purposes serves data from latest researches on strategic communication, particularly from NATO Strategic Communications Centre of Excellence. Scientific novelty of the article is bringing together experience of strategic communication from security and defence area with needs of routine type good governance in Western democracies, broadening understanding of the strategic communication as an integral part of policy making process and delivery. Research method is qualitative – content analysis.

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Publication details

Title
CHALLENGES FOR DEMOCRACY IN DIGITAL AGE: STRATEGIC COMMUNICATION AS A TOOL FOR BETTER GOVERNANCE
Authors
M. Daugulis
Proceedings
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publisher
STEF92 Technology
Year
2018
Pages
3-10
SWS Citekey
Daugulis20181310
ISSN
2367-5659
ISBN
978-619-7408-30-0
Language
en
Publication type
Proceedings Paper
Proceedings contents
Open official contents
Keywords
References10
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  2. Daugulis M., “Strategic Communication in Latvia: Writing a New Page in a Western Sense of Security and Foreign Policy”, in Sprūds A., Bruģe I. (eds.) Latvian Foreign and Security Policy - Yearbook 2018, Latvian Institute of International Affairs, Latvia, p.95, 2018.

  3. Coombs W.T., Holladay S.J., “Strategic Intent and Crisis Communication: The Emergence of a Field,” in Holtzhausen D., Zerfass A. (eds.), The Routledge Handbook of Strategic Communication, New York, p.27, 2015.

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  7. Extract from the Valencia Declaration, 15th Conference of European Ministers responsible for local and regional government (Valencia, Spain, 15-16 October 2007), pp.6-9.

  8. Marsh K., “Living A Post-Truth Lives... But What Comes After?” in Defencing Strategic Communications, vol.3, NATO Strategic Communications Centre of Excellence, p.193, 2017.

  9. Vargulis M., “Importance of Strategic Communication Matters and Their Development in the Latvian Security Policy”, in Sprūds A., Bruģe I., Bukovskis K., (eds.) Latvian Foreign and Security Policy - Yearbook 2017, Latvian Institute of International Affairs, Latvia, pp.82-83, 2017.

  10. Sprūds A., Rožukalne A., et al., Internet Trolling as a Tool of Hybrid Warfare: The Case of Latvia, NATO Strategic Communications Centre of Excellence, p.82, 2016.

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