Scholarly record

THE PROBLEM OF "SIGN FIELD" CREATION FOR THE RUSSIAN NATIONAL TECHNOLOGY INITIATIVE

N.V. Nikiforova, D.S. Bylieva, V.V. Lobatyuk, L.S. Voronova

Abstract

Russia is making efforts to reconsider its policy and achieve leadership in innovation and technology sector. A mechanism that is called to fulfill these ideas is the National Technology Initiative (NTI), that seeks to identify the most perspective technologies and implement necessary administrative and legislative changes. This project is concerned with creating new businesses and technological agendas, concurrently transforming and modernizing public opinions and attitudes about the future of the country and society in connection with technological change. The proposed article will analyze the specificities of public discourse and public opinion shaped around the initiative in social media and news coverage. This question is tied to the mechanisms of public science and technology communication (B. Trench, M. Bucchi) and the problem of translation of scientific information into public sphere, as well as making it relevant to citizen culture. The paper will analyze the sign field around NTI through a range of approaches including semiotics (U. Eco, J. Baudrillard, M. Epstein), framework of sociotechnical imaginaries and national identity construction (S. Jasanoff), media packages (W. Gamson, A. Modigliani).

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