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INTERTEMPORAL VALUE: ECONOMIC TRAJECTORY OF PIROSMANI PAINTING
Abstract
The article examines the transformation of the value of Niko Pirosmani's paintings over time in the economic and cultural context of the art market. The analysis shows how the value and price of the artist's paintings changed between 1900 and 2025, from zero value to high international premium levels. The research methodology uses the Bloomberg database. In relation to time, the price index, secondary sales index, and hedonic price index are analyzed. A comparative analysis is conducted with Basquiat’s and Frida Kahlo’s works. The paper identifies the key factors that determine the growth in the value of Pirosmani's works: cultural symbolism, market demand, uniqueness, and international recognition. The analysis demonstrates that Pirosmani's artistic heritage, once overlooked, has transformed into a symbol of Georgian national identity and a premium product in the global art market. Furthermore, the article substantiates the trajectory of the transformation of Pirosmani's painting into an economic instrument of Georgian cultural identity. The analysis concludes with strategic recommendations aimed at the economic capitalization of Georgia's cultural heritage and strengthening its art diplomacy on the international stage. The results highlight the importance of institutional recognition, public-private partnerships, and digital innovation in elevating the global value of Pirosmani’s work.
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References7
Bloomberg, Results for “Pirosmani”, Sothbery’s, https://www. sothebys. com/en/search?query=Pirosmani&tab=objects&sortBy=bsp_dotcom_prod_en&redirect=true
Japaridze, T., “Niko Pirosmani – Life and Creativity”, Burusi, 2009, https:// shorturl.at/gJcwT
Verulava, T., Analysis of Pirosmani's paintings, Burusi, 2009, https:// shorturl.at/33Qcp
Japaridze, T., "The Silence of Painting", Burusi, 2009, https://shorturl.at/vV39l
Throsby, D. Zednik, A., The Economic and Cultural Value of Paintings: Some Empirical Evidence, Handbook of the Economics of Art and Culture, vol. 2, pp. 81-99, 2014, DOI: 10.1016/B978-0-444-53776-8.00004-0
MA Mutual Art, Niko Pirosmani, https://www.mutualart.com/Artist/Niko-Pirosmani/39625F3B7543B029
Frida Kahlo and her paintings, https://www.fridakahlo.org/
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