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NEW PRICING SOLUTIONS IN THE CHANGING LATVIAN BUSINESS ENVIRONMENT
Abstract
In the complex modern business environment characterized by high level competition, it is essential to approximate and apply correspondingly all competitiveness raising tools, especially the prices. Therefore the aim of this paper is to establish the practical applicability of the modern pricing solutions and system approach in pricing in Latvian enterprises. The present article summarises the topical solutions, mentioned in the literature, that allow for the improvement of pricing process in companies. To reach the goal, the following methods were applied: logically constructive approach – for making judgments and result analysis; social research methods – for focus group discussions and in-depth interviews, to carry out the verification. The main conclusion is: any company may introduce a corresponding pricing system based on critically evaluated preconditions.
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